are something old fashioned, in red color with golden hot
stamping. Besides, all these traditional invitation cards are
all provided by a few printing companies and all of them look
alike. They would like to make their wedding as unique as
possible and as a result they will have a perception that it
will not be a good idea to choose wedding invitations with
traditional designs.
Virtually, the alternative choice for the traditional
invitation cards is invitations with what people in Hong Kong
called western style (in fact I will define that as Hong Kong
style). They are usually white in color, which is a great
contrast to the traditional red color. However, white color in
China usually means death. As a result, the parents of the
couples may not like this kind of wedding invitations since
these cards touch the taboos of Chinese people.
In fact, the choice of wedding invitation can result in
disagreement between the couple and the parents. There was a
couple who wanted to order the western style wedding invitation.
And as a consequence they ordered them from a print shop and
after they got everything printed, they found that their parents
did not like the invitation designs very much.
The couple was really in a dilemma since they did not even
think about the problem of white color wedding invitations. And
finally they had to order everything again. This time what they
order is the red color design in order to satisfy the
requirements by their parents.
In fact couples are not reluctant to use the red color wedding
invitation designs. They do not find the color an obstacle. The
main problem is the design of these traditional cards. The cards
are not properly designed. Indeed the companies which provide
such wedding cards are print shops rather than designers. We
have to admit that the interest of a designer and a print shop
will be very different. The help of professional designers will
be needed in order to make the traditional red color wedding
cards more elegant.
As a graphic designer myself, I do not see anything wrong with
the red color and golden hot stamping. They are only a choice of
color and printing technique at the end of the day. In fact I am
an advocate of traditional elements. However, we should
manipulate the design elements wisely so that we do not copy
what the print shop did in the past. For example, we can
introduce Chinese paper cut patterns into the wedding
invitations to make the invitation cards more elegant.
>From my point of view, the print shops should work hand in hand
with professional designers to redefine a new generation of
Chinese wedding invitations. We should try to design the wedding
invitations in a way that it is on one hand in line with the
Chinese tradition and on the other hand has their own merits.
Modern designs today can become traditional designs tomorrow. We
need to constantly define and redefine our modern designs such
that unique Chinese wedding invitations can be made.
About The Author: TM Lung is a wedding invitation designer. His
works can be found from http://www.983weddi
blog http://www.weddinga
other wedding tips from http://www.imarry.
